Revvity Signals needed to build brand recognition and generate qualified leads within a hyperspecialized scientific audience with little patience for marketing clichés.
The objective of Unleash That Big, Beautiful Science was to visually reframe what Revvity Signals enables. Its AI-enhanced SaaS solutions help scientists manage data, eliminate busywork, and stay focused on what they love most: meaningful breakthroughs. The campaign needed to make that benefit immediately felt, not explained. And in a category dominated by predictable visuals of lab coats, beakers, and product demos, Revvity had a true opportunity to stand out.
This work aimed to use graphic art as proof that when scientists are freed from the mundane, science can be expansive, emotional, and beautiful.
The strategic insight came directly from the client. When Revvity Signals kicked off the engagement, their directive was refreshingly blunt: “We want the opposite of beakers and bullsh*t.”* That mandate became the creative north star.
Instead of showing scientists at work, the campaign focused on what their work makes possible. Using the visual stopping power of molecule microphotography, Unleash That Big, Beautiful Science dramatized the beauty scientists rarely get time to appreciate.
We partnered with world-renowned microphotographer Martin Oeggerli, whose molecular imagery reveals scientific structures with stunning clarity and scale. To push the work even further, we employed AI-driven production techniques, deep mapping, and advanced animation to bring these microscopic worlds to life.
Every execution reinforced a simple idea: when Revvity Signals removes friction from data management, scientists can focus on the breakthroughs that drew them to science in the first place.
The campaign was deployed as an integrated system across video, social, OOH, and digital environments, ensuring the imagery could stop viewers wherever they encountered it. In a world flooded with expected B2B visuals, the work’s scale, color, and precision demanded attention.
Despite targeting an extremely niche and discerning audience, Unleash That Big, Beautiful Science delivered big, beautiful results.
The campaign generated 86 million impressions and drove a 100% lift in purchase intent from OOH. On LinkedIn, the campaign achieved a 49% reach, significantly expanding Revvity Signals’ visibility within its core professional audience.
Beyond performance metrics, the work succeeded in repositioning the brand. Revvity Signals stood out in a category dominated by sameness, replacing expected visual language with something far more memorable.
