Tucci in Italy features our charismatic host exploring the fascinating food, culture, and history of various regions of Italy. We created content to engage travel lovers, food enthusiasts, and fans of Stanley Tucci, to drive awareness and viewership of the show on streaming platforms.
Our campaign leveraged key moments from the series, inviting audiences to explore Italy’s hidden gems and culinary treasures with Tucci as their guide. In one episode, Tucci experiences the historic tradition of the Palio races in Siena, followed by a grand feast that brings a whole community together. We cut the clip to highlight Tucci arriving at the feast, taking in the stunning visuals and then providing additional context in voiceover, as well as engaging with local chefs and community members.
This video was the standout of the campaign and resonated deeply with our audiences, earning 5.4 million impressions and 386k engagements across the three posts on Instagram, Facebook and Tiktok.
