While creativity is demanded at every level of modern business, very few leaders are ever taught how to practise it properly.
The Business of Creativity was started to meet that need, to make creativity understandable and powerful as a tool for business success.
As we say:
”Creativity isn’t just for a select few, it’s a fundamental skill that can be taught, nurtured, and unleashed across every corner of life and business.”
And so, we launched a creativity education course for professionals, led by co-founder, Sir John Hegarty. An eight-week online journey into the heart of creative thinking.
Since then The Business of Creativity has grown into a suite of expert-led courses and adjacent products, including live events, thought leadership, a bespoke consultancy, an inspiring B2B newsletter, and a network of like-minded industry leaders.
All designed to unlock creative potential wherever it lies.
The Business of Creativity is built to help individuals and organisations harness their creativity through high-impact courses, global events, sharp commentary, and strategic consultancy.
Especially now, in an increasingly automated world. It’s no longer optional, it’s essential.
The Business of Creativity is a:
And to help people realise that creativity is more of a system than a spark, we worked with Sir John Hegarty to distil decades of his experienc and thinking into something clear, practical, and useful without oversimplifying it.
This became our initial course, Creativity for Growth (updated in 2025).
Since then, thanks to a ravenous audience appetite for our education and services, we've expanded our offering to unlock creativity in four ways:
From business leaders to brand builders, from marketers to makers, we equip people with the confidence and tools to think differently and act boldly.
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More on Creativity for Growth
The course, which encapsulates our core beliefs as individuals and an organisation, is designed as a clear creative journey.
Its structure reflects how strong creative work is best made; with a creative philosophy, processes to define that, and building a creative culture.
Starting with the power of the truth, It is then developed through ideas, and sustained by execution and culture. Each module builds on the last, creating a clear line from thinking to impact.
Rather than offering inspiration without application, the course focuses on fundamentals:
This approach reflects a long-held belief: creativity is not just a spark. It requires clarity, consistency, and systems to be put in place to allow for innovation to happen.
By treating creativity as a discipline, the course gives participants a way to apply it again and again, in real business contexts.
The last year was our most successful ever with an acquisition by creator company, Whalar Group - a move that reflects The Business of Creativity's value and its role within a wider creative ecosystem.
Our courses have achieved:
Our newsletter has gone global and achieved:
Testimonials:
