The world is changing faster than ever, so how does business keep up? In this special series of Take on Tomorrow, our objective was to explore how the global economy will transform over the decade ahead, and what that transformation means for business and society. Centered on fundamental human needs: how we move, make and build things, feed and care for ourselves, and fuel and power society, the season examined how industries are being reshaped by emerging technologies, climate pressures, shifting capital flows, and new models of collaboration.
Through conversations with global innovators, business leaders, policymakers and PwC specialists, we aimed to equip C-suite audiences with forward-looking insight to help them anticipate disruption, navigate uncertainty, and identify where long-term value is being created. The series was designed to lead the conversation, highlighting how business can both respond to and shape the forces redefining markets and society.
A central objective this season was to grow our audience and increase followers. By delivering cohesive, thematic storytelling across interconnected domains, and elevating compelling, globally relevant voices, we looked to expand our reach and deepen engagement with senior decision-makers worldwide. This strategy drove follower growth by 30% season over season to more than 580,000 followers and strengthened Take on Tomorrow’s position as a leading podcast on the future of business and society.
To bring this season’s vision to life, we built the series around a simple but powerful idea: show, not just tell, how business is already adapting to a rapidly reconfiguring global economy. Rather than speaking in abstractions, we spotlighted leaders and organizations that embody the new ways of thinking and operating required to meet society’s fundamental needs in the decade ahead.
Each episode was anchored by a compelling question: Could your car power your home? Will your next sushi roll come from a laboratory? Can government be the catalyst for breakthrough innovation? These framing questions made complex global shifts tangible and accessible, while drawing listeners into forward-looking conversations about energy transition, advanced manufacturing, food innovation, public-private collaboration, and more.
Our plan of action was threefold. First, we structured the season as a cohesive special series aligned to PwC’s “Value in Motion” research, ensuring every episode laddered up to a clear narrative about industry reconfiguration and long-term value creation. Second, we curated a diverse mix of voices including global CEOs, policymakers, academics, technologists and PwC specialists to create dynamic, solutions-oriented discussions that moved beyond theory to practical insight. Third, we extended the conversation beyond the studio, producing a special episode from the World Economic Forum in Davos, “How can CEOs sharpen their focus on the now and what’s next?”, synthesizing insights from our research and the season’s themes in real time, on a global stage.
One of our biggest challenges was translating macroeconomic and technological shifts into content that felt relevant, urgent and engaging. We overcame this by grounding each conversation in human needs and real-world examples, making disruption personal and actionable for business leaders. Another challenge was balancing intellectual depth with broad appeal; we achieved this by pairing our research with strong storytelling and accessible framing.
What makes this work unique is its integration of our PwC research, global convening power, and narrative storytelling. The result is more than a business podcast, it’s a forward-looking platform that connects innovation, policy and capital to the universal needs that will define the next era of growth.
This season’s results directly reflect our objective to grow and deepen our audience while leading a forward-looking conversation about how business will evolve over the next decade.
During the 10-episode special series, we achieved more than 300,000 downloads and increased our follower base to more than 580,000, representing 30% growth over the previous season. Total downloads across all seasons now exceed 1.3 million, demonstrating sustained momentum and continued relevance with senior decision-makers and globally minded listeners.
Engagement at the episode level reinforces this success. Our most popular episode, Could your car power your home?”, generated more than 47,000 downloads, signaling strong audience appetite for content that makes complex industry reconfiguration tangible and actionable.
Beyond audio performance, we expanded our reach through strategic content amplification. Bespoke videograms tailored for social platforms extended the life and visibility of each episode, with our top-performing video surpassing 870,000 views on YouTube. This multi-channel approach strengthened brand visibility, introduced the podcast to new audiences, and supported our goal of follower growth.
We consider this season a success not only because of the quantitative gains, but because of what they represent: a growing global community turning to Take on Tomorrow for insight, inspiration and practical guidance in navigating an evolving economy. The sustained growth across downloads, followers and social engagement confirms that our approach is resonating, and that we are successfully positioning the podcast as a leading voice on the future of business and society.
