As the team behind the 24S May campaign, our primary objective at Shoplooks was to amplify brand visibility and accelerate sales performance during the Spring–Summer retail season, one of 24S’s most commercially significant trading periods. While 24S is already recognized for its luxury fashion positioning, our goal was to extend that awareness across new digital touchpoints and international audiences while maintaining brand credibility.
Specifically, we aimed to:
To accomplish these, we deployed a multi-platform influencer strategy that integrated blogs, RED, WeChat groups, and YouTube—each selected for its role in shaping consumer trust and fashion purchasing behavior within different markets. Rather than executing a single-channel push, we built a cross-market ecosystem where creators introduced 24S products in culturally relevant ways while reinforcing the brand’s luxury credibility.
Our overarching objective was to prove that a decentralized, creator-led strategy could simultaneously strengthen 24S’s regional relevance and deliver commerce outcomes at scale.
This campaign was designed as a multi-country, multi-platform influencer activation that prioritized credibility, cultural relevance, and conversion efficiency. As partnership managers, we began with a strategic creator identification process, selecting four influencers with highly loyal, trust-driven audiences across the US and South Korea.
Each influencer was carefully matched to a platform where their voice carried the strongest authority—blogs for in-depth fashion storytelling, RED for aspirational product discovery, WeChat groups for community-driven recommendations, and YouTube for long-form visual styling content. This diversified media mix allowed 24S to meet consumers at multiple stages of the consideration journey.
Rather than applying a uniform content framework, we empowered creators to curate 24S products based on their personal fashion taste and audience preferences. This approach ensured that 24S was not positioned as a generic promotion, but as a premium fashion destination that naturally fit within each creator’s existing lifestyle and aesthetic.
The campaign launch was timed to build up toward 24S’s Spring-Summer promotions. Influencers organically embedded sales messaging into outfit edits, product roundups, styling guides, and community recommendations—creating multiple discovery moments across platforms and regions.
What distinguished this execution was the brand’s willingness to lean into a cross-market, cross-platform creator ecosystem—an approach we had not fully scaled before. Despite a relatively lean media investment, the campaign demonstrated how trusted creator relationships, when activated strategically, can operate as both an awareness and performance engine.
Operationally, we managed alignment across differing platform norms, content formats, and regional audience expectations. This required meticulous briefing, cadence planning, and real-time content optimization. The result was a globally unified campaign that still felt locally authentic across two key markets.
The 24S Spring-Summer multi-platform partnership delivered strong commercial efficiency and validated the impact of cross-market creator activation.
The campaign achieved a 214.08% ROI. This performance highlighted the efficiency of targeted influencer partnerships, particularly within trust-driven community platforms such as RED and WeChat.
Beyond topline revenue, the campaign successfully expanded 24S’s brand visibility across fashion-forward audiences in both the US and South Korea. The use of diversified platforms allowed the brand to engage consumers through multiple content discovery modes—long-form video, social community sharing, and editorial-style fashion storytelling.
The creators’ curated content positioned 24S not just as a retailer running a sale, but as a premium fashion authority embedded within everyday styling and aspirational consumption. This elevated the brand’s perception while still delivering time-bound promotional performance.
This campaign proved that even with modest costs, a well-orchestrated multi-platform strategy can produce scalable commercial returns while strengthening brand-market fit across regions.
