For unique perspectives on everything from entrepreneurship and emerging market trends to cultural events and personal experiences from industry leaders, REAL TIME is the go-to podcast for all things Canadian real estate. Our content is propped up by three pillars—business, industry, and lifestyle—to fully capture the broad spectrum of topics REALTORS® might find interesting. Designed as an empowering, low-pressure space where members can access rich, career-enhancing information, the podcast expands the breadth of what it means to be a REALTOR® in today’s climate. It’s entertaining, informative, and always has something to offer—delivering tangible takeaways that professionals can apply directly in their work.
Each month, REAL TIME focuses on topics that help REALTORS® stay on top of emerging ideas and trends, while also answering questions about how to build their business and best support clients on their real estate journeys. Launched in 2021 as an audio-only show, REAL TIME has continually evolved—first by expanding to video once we recognized YouTube as a high-performing platform, and later by refining our format to create an infotainment-style experience that feels dynamic, accessible, and easy to connect with. Bringing on Canadian celebrity Shaun as host further helped us strike that balance, offering conversations that are both engaging and rich with information.
REAL TIME isn’t just a resource; it has become a valuable tool for communicating with members outside of traditional channels, offering a window into the industry with something for everyone. Despite the challenges of serving 160,000 members—each with different needs, interests, and levels of experience—we strive to create content that resonates broadly while remaining entertaining, even as a corporate podcast. Working within limited budgets, we’ve consistently brought in exciting, high-profile guests without overspending, ensuring REAL TIME feels like a true piece of media while still supporting CREA’s core functions.
The results speak for themselves. REAL TIME has seen continued growth year over year: from 116,763 listens in 2021 to surpassing more than two million listens already in 2025. And this year, we were proud to be named the No. 2 podcast for REALTORS® in Canada by Feedspot.
REAL TIME has experienced remarkable growth over the past few years. What began as an audio-only podcast with listenership hovering around 5,000 listens per episode has expanded significantly since adding video in 2024. Our initial goal for that first video year was 35,000 views/listens per episode—yet we quickly surpassed 70,000, and today we’re reaching more than 180,000 views/listens per episode. Recently, we also crossed an exciting milestone: more than four million total listens and views.
The podcast has also become a key platform during moments of major corporate change. We’ve used REAL TIME as an effective channel to share information about REALTOR.ca initiatives and updates, helping members stay informed in a format that feels accessible and engaging.
Our overarching goal has always been to meaningfully engage with members, and we measure that success through listenership and viewership. With record-breaking numbers throughout the past year, we’re proud to say we not only met but exceeded those goals.
While we serve a membership of 160,000 REALTORS®, we ensure the podcast reaches them across all channels—audio platforms, YouTube, social media, and other CREA communication touchpoints—creating a unified, multi-platform experience that meets members where they already are.
