THE 14TH ANNUAL SHORTY AWARDS

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Politicsless

Entered in Video Series

Objective

Politicsless | سباسة لس was created to solve a growing problem in the digital news ecosystem: political content often feels complicated, intimidating, or inaccessible to the general audience — especially younger viewers. Politicsless breaks that barrier.

The show’s objective is to explain political events, trending stories, and complex geopolitical concepts in a style that is simple, fast-paced, and highly engaging — without sacrificing accuracy. It aims to:

The goal is simple: politics without complications — politics, less.

Strategy

1. A Distinct, Youthful Identity

Politicsless adopted a visual and narrative style unlike traditional political shows. Its fast-editing technique, vibrant graphics, and relatable delivery create a modern viewing experience built specifically for digital platforms.

2. Simplifying the Complex

Each episode breaks down political terminology, conflict updates, policy shifts, or viral political moments using clear language and smart analogies. This approach makes the show approachable for viewers who typically avoid political content.

3. Trend-Driven Topic Selection

The editorial strategy revolves around real-time relevance. Episodes track trending conversations and emerging political events, ensuring the show stays at the heart of digital discourse.

4. Multi-Platform Distribution

The show is optimized for YouTube, TikTok, Instagram, Facebook, X, and Snapchat — each with tailored edits. Vertical short-form clips are crafted to spark discovery, while long-form explainers provide depth and retention.

5. Breakout Hits and High-Access Episodes

Several episodes achieved exceptional reach, including the أنفاق غزة episode, which reached 7.2 million views on YouTube alone. This format flexibility allows Politicsless to shift from quick explainers to deep-dive breakdowns instantly based on audience demand.

Results

1. Massive Audience Reach

Politicsless achieved a total of 2.48 billion views across platforms in 2025, solidifying its status as one of the region’s highest-performing political digital shows.

2. Strong, Loyal Digital Following

The show has built a combined 7,098,372 followers across all platforms — a testament to its relevance, consistency, and clarity in tackling difficult topics.

3. Viral Episode Performance

Individual episodes frequently surpass the million-view mark. The أنفاق غزة episode alone hit 7.2 million views, demonstrating the show’s ability to dominate digital conversation during key news moments.

4. Cross-Generational Impact

Politicsless succeeded in turning political content into accessible, fast-paced storytelling that resonates with Gen Z, millennials, and older audiences alike.

5. Brand Growth & Platform Leadership

The show became a gateway for users seeking simplified news, elevating Al Arabiya's position as a modern, digital-first political content leader.

Media

Video for Politicsless

Entrant Company / Organization Name

Al Arabiya News Channel

Links