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Peacemaker: The Official Podcast with James Gunn

Entered in Lifestyle & Entertainment Podcast

Objective

On Peacemaker: The Official Podcast with James Gunn, hosts James Gunn, Jennifer Holland (Emilia Harcourt), and Steve Agee (John Economos) are joined by cast and crew to have candid conversations, share intimate details on the making of the series, talk music from every episode and answer burning fan questions. 

In the Season 1 Rewatch portion, James Gunn and the gang go back to rewatch every episode of Season 1, reminiscing about the season, outlining canon changes from Season 1 to Season 2 and encouraging fans to rewatch along with them. 

The podcast gives listeners and viewers access to the creative mind behind the series, the authentic friendships that have developed through the show and deepens their connection to the world of Peacemaker. It serves as an insider guide, offering behind-the-scenes stories, creative insights, and intimate conversations with cast members. By launching episodes alongside the show’s release, the podcast aims to amplify fan engagement, spark cultural conversation, and provide a unique companion experience that celebrates the humor, heart, and bold storytelling that made Peacemaker a breakout hit. 

Strategy

Each week, James Gunn, Jennifer Holland, and Steve Agee join cast members like Tim Meadows and Danielle Brooks to unpack character development and share behind-the-scenes stories that can’t be found anywhere else. The Season 1 lookback also served to engage new and old fans as they catch up with what happened in the previous season and what they can look forward to in the new season. The podcast is also released in video format because the DC fandom over-indexes on video content consumption, and our mission is to meet DC fans where they are across all platforms. Episodes launched in the DC Studios Showcase podcast feed to engage existing DC fans, and they were released alongside the show's rollout on HBO Max, encouraging immediate conversation and community engagement. This approach positions the podcast as both a promotional tool and a value-add for fans, giving them another way to immerse themselves in Peacemaker content throughout the season. 

Results

The podcast saw immense success across a variety of platforms, including: charting on Apple’s TV & Film charts, features across major podcast platforms, and gained a sizeable YouTube audience during the season run. Most importantly, the podcast enhanced the relationship viewers had with the show, keeping them engaged long after the credits rolled. 

Media

Video for Peacemaker: The Official Podcast with James Gunn

Entrant Company / Organization Name

HBO Max, DC Studios Showcase, OBB Sound

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