The objective of the “My Days” music video was to generate excitement and drive awareness for the national tour of The Notebook: The Musical by spotlighting one of the show’s most beloved songs through the voice of a newly joined cast member. As the production transitions into its touring chapter, introducing new talent in a way that feels both authentic and emotionally resonant was central to our strategy.
“My Days” is widely regarded as the show’s most iconic and emotionally impactful number. By centering the video on this song, we aimed to connect immediately with existing fans while also providing an accessible entry point for new audiences discovering the production for the first time. The creative approach emphasized intimacy and vulnerability, allowing the performer’s interpretation to shine and reinforcing the timeless themes of enduring love and memory that define the show.
Ultimately, the video served as both a marketing tool and a storytelling extension of the production. The main focus was building anticipation for the tour, strengthening brand continuity, and positioning the new cast member as a compelling, seamless part of the show’s next chapter.
To bring this vision to life, we combined newly captured B-roll from the national tour with intimate footage from the recording studio, creating a layered and emotionally immersive visual narrative. By pairing the scale of the live production with the vulnerability of the recording process, we were able to showcase both the theatrical spectacle and the personal artistry behind the performance.
The edit was intentionally structured to mirror the emotional arc of the song. Studio moments of close-ups of the new cast member recording vocals, quiet preparation between takes, and candid in-booth performances established intimacy and authenticity. These were interwoven with sweeping stage visuals from the tour, including performance highlights, atmospheric lighting, and audience-facing moments that conveyed the production’s scope and energy.
This interplay between behind-the-scenes access and onstage storytelling reinforced the video's dual purpose: to introduce the new cast member in a deeply personal way while simultaneously promoting the tour’s production value and emotional impact. Careful pacing, cohesive color grading, and seamless audio integration ensured that the studio and stage environments felt unified.
The final piece delivered a cinematic, emotionally resonant music video that functioned as both a compelling artist showcase and a strategic promotional asset for the tour.
The “My Days” music video delivered a significant impact on both audience engagement and media visibility. In the week leading up to the premiere, a strategic rollout of teaser clips built anticipation and sustained momentum across social platforms, culminating in a coordinated live drop. Collectively, the full video and its supporting teaser content generated more than 1.2 million views across platforms, expanding the tour's reach well beyond its existing fan base.
Beyond organic engagement, the campaign secured a press exclusive with Broadway.Com, positioning the release as a notable industry moment. The exclusive amplified visibility among dedicated theatre audiences and added third-party credibility of the new cast member in this iconic role.
The content sparked a strong audience response, with elevated shares, comments, and saves compared to typical tour promotional posts. By centering the campaign around one of the show’s most iconic songs and introducing the new performer in a cinematic, emotionally resonant format, the video strengthened brand continuity while driving renewed excitement for the national tour.
Ultimately, the campaign successfully translated artistic storytelling into measurable digital performance, reinforcing the production’s cultural relevance and expanding its audience reach during a pivotal transition moment.