Viral Nation Secure was created to close a major gap in influencer marketing: the inability to efficiently and thoroughly assess creator risk at scale.
Research revealed that brands typically review only 1% of an influencer’s content when vetting partnerships, leaving the vast majority of potential risks unseen. As influencer marketing continues to expand, this limited visibility exposes brands to reputational and compliance threats hidden within creator histories.
Our goal was to build a powerful AI-driven platform that can review, analyze, and identify risks across entire creator content libraries, including text, images, and video, enabling our clients to safely scale their influencer programs while saving significant time in vetting.
By combining artificial intelligence, automation, and deep contextual analysis, Viral Nation Secure empowers marketing and compliance teams to make smarter, faster, and safer decisions about who represents their brand online. The platform conducts comprehensive historical scans and continuous monitoring to flag risky content that could harm brand safety or trigger PR crises. It also accelerates influencer vetting up to seven times faster, completing full reviews in as little as 48 hours and replacing limited manual spot-checks with thorough automated analysis.
The key to effective brand safety checks lies in the ability to collect and analyze the actual media of posts. Working with the platforms and technology partners, we designed an architecture that allows for the comprehensive review of a creators’ entire posting activity, across video, image, and text posts. We needed to overcome both a scale and speed issue, as reports are a prerequisite for our clients to engage with the creators.
Brands work with us to scale their influencer programs into the 1000s. We have customers reviewing and engaging with up to 100,000 creators a year. These creators would usually come in batches, rather than a steady stream, as the brand would launch a program. As such, we needed to design a product that could flex to meet the scale and timing needs and adjust in lull times. The brands we work with are also international and have their own definitions of brand safety. Therefore, the product needed to be able to handle all major languages and provide customization options that meet the brand’s safety expectations.
The pipelines we built have been able to process over 100 years of creator posting activity and that can analyze a creator’s entire posting activity in under 48 hours. We’ve implemented the industry leading models and are one of the largest Gemini users, drastically improving our violation detection, customization, and multi-lingual support.
As a global authority in social-first technology, Viral Nation stands alone with the only unified tech stack that adeptly and securely caters to all requirements of social-first brand evolution. The platform has already processed over 100 years of content across video, image, text, and audio, powering smarter, safer, and faster decisions for global brands. Notable clients, including Walmart, Apple, MGM, and others, have leveraged Viral Nation Secure to streamline influencer vetting, eliminate manual processes, and reduce brand risk at scale.
Clients have reported up to 195,000+ manual hours saved, 7x faster creator vetting, and detection of brand safety issues that would have otherwise gone unnoticed. Secure's ability to scan up to 15 years of historical content, including video, in just 48 hours and continuously monitor live activity sets it apart from any other tool on the market. In addition to safety, it surfaces authentic advocates, helping brands build more meaningful creator partnerships.
