The main objective of our playoff mini movies was to create lasting cinematic narratives that memorialized our incredible playoff run for fans to enjoy for years to come.
We wanted to create a series that felt like a documentary unfolding in real time, highlighting the tension and euphoria of what became our deepest NBA playoff run in franchise history, Game 7 of the Finals.
We approached our 2025 playoff run with clear purpose and intention. Each game is so meaningful, needing to win 16 games for an NBA title, and we wanted to make sure we told the story from every win.
Because the NBA moves so quickly, usually playing every other night, we staffed multiple videographers to capture multiple angles at each game and had specific staff assigned to edit each mini movie to drop within 24 hours of the buzzer. It required incredible buy-in and dedication from the staff to produce such high-quality, impactful videos in such a tight timeline.
Each video is unique to the game, but together they tell the story of an NBA Finals run that Pacers fans will remember forever.
We capitalized on our run to Game 7 of the NBA Finals in a massive way, during the two-month span of the playoffs no team in the NBA, NFL, MLB or NHL had more video views than us. Our 688 million video views over that span was over 200 million more than the next closest team. We did it with a deep breadth of content, but our mini movies played a huge role in our success.
The series resonated with our fans and will be something they can watch back for years to come to remember our historic run.