To promote the new Gemini app on iOS, Google needed a launch video that demonstrated just how helpful these advanced AI tools would be for Gen Z. More than half of this audience uses generative AI on a regular basis, especially when it comes to helping them make decisions, so we wanted to promote these features by using them to tell the story of one user facing a relatable challenge.
We created a launch video that shows our audience just what the Gemini app is capable of, and how those features can help anyone navigate their next steps in life. The new Gemini Live feature lets you talk through a problem, so we kick off the video with a question and punctuate the answer with dynamic type and SFX. 3D elements transition the narrative from each problem to the Gemini-generated solution, whether that's leaving a good impression on the new neighbors or creating the perfect housewarming invite. The video ends with a seamless connection between this tool and a variety of other Google products, showing just how much easier it is to embrace something new with the Gemini app.
The Gemini app earned hundreds of thousands of ratings with over 100 million downloads in the first months of launch, and garnered global attention from AI enthusiasts and the press. Talk of the app still continues to grow as new features develop further, especially with the updates to Gemini Live and its ability to help anyone solve something easily and in the moment.
