Food Network strives to marry its status as a trusted food brand with a quirky, trend-driven approach that is entirely unique to each social platform, thus creating an extension of a beloved brand that gives fans multiple touchpoints to engage and interact with its content.
Food Network’s social platforms offer fans a diverse array of content including clips, memes and set visits from TV shows, bespoke recipes and tips, compelling behind-the-scenes looks at restaurants around the world, and spotlights on the most-visual user-submitted food content on the internet. In addition, Food Network’s all-star chefs share recipes in easy-to-follow demos to encourage and inspire home cooks at home. These personalities are unique to Food Network and in addition to their linear shows, give fans even more of the experts they love and trust. Food Network’s social platforms also serve to introduce fans to new and up-and-coming talent such as the rising culinary stars featured in the annual #FN Hot List. Plus, engaging series such as Food Network Finds offer viewers a peek behind the curtains of famous restaurants from around the world and spotlights diverse vendors and unique street food. Plus, series such as the talent-led Maneet’s Eats and Ready Jet Cook inspire home cooks to expand their culinary repertoire with the information they need to succeed.
Food Network’s social presence continues to grow, with 77 million fans and counting across all platforms. This multi-platform reach has helped to support the network’s linear success as well – companion series for shows like Bobby’s Triple Threat and Alex vs America and a vast array of convergent content provide a connective tissue between show episode premieres, giving fans more ways to engage with the series and its talent helping Food Network to be a top cable network. In fact, convergent content for TOC VI had more than 66M impressions and 40M video views (+5% YOY) and helped drive that series to be the top-rated for Food Network once again for the fifth year in a row. Social series like From Food Network Kitchen bring fans directly into the kitchen with Food Network talent and staff as they share favorite recipes, try viral trends and test kitchen-hacks – giving fans unique access to the talent they love and the recipes and tips they crave.
