THE 14TH ANNUAL SHORTY AWARDS

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Dutch Bros - Wanna go Dutch

Entered in Food & Beverage

Objective

Dutch Bros Coffee is one of the fastest-growing coffee chains in the country, crossing over 1,000 shops in 2025. A brand fueled as much by authentic Gen Z swagger as it is killer coffee, has thrived on connection and community using a drive-thru-only model.

Strategy

That window and the broistas inside create a sense of joy and positivity that guests want to share. Our spot reinforces that the act of sharing that feeling, whether from their latte or the laughs, is what drives the most enjoyment no matter who’s riding along.

Media

Entrant Company / Organization Name

The Infinite Agency, Dutch Bros

Link