Two of Disney Channel's most beloved modern franchises, "Descendants" and "ZOMBIES", unite in an out-of-this-world crossover event: "Descendants/ZOMBIES: Worlds Collide Tour." Presented as a one-of-a-kind interactive live concert experience that showcases stars from both franchises, the event traversed North America with performances in more than 40 major cities, including Los Angeles, Las Vegas, New York, Philadelphia, and Atlanta.
The tour celebrates the chart-topping music from both film series, offering fans a unique opportunity to engage with their favorite stars in a dynamic setting.
Disney’s core objectives were to:
To give audiences a small taste of the incredible performances that would be on display throughout the tour, Disney created a fun challenge for fans on Instagram. Seeded via a collaborative post, The Descendants/ZOMBIES Worlds Collide Tour Dance Challenge was co-authored by the official Descendants, ZOMBIES, and Disney Channel Instagram accounts.
This post centered around a challenge posed to series stars, asking if they could not only guess which song and dance number was being performed by their fellow cast members based only on the sound of their movements, but also if they could follow along.
Each star was provided with the challenging task of determining which song and dance from 'Descendants" or "ZOMBIES" was being performed by their fellow stars behind their back.
The set-up for the stunt was filmed during tour rehearsals with the actors wearing their comfortable, everyday clothes. The casual and loose vibe of the videos shows off the behind-the-scenes atmosphere of the performers and their working dynamic, which was perfect for fans of both film series. Engaged fans were able to gush over their favorite performers and guess the dance and songs alongside them. Comment sections for the challenge proved to be a space for viewers to show their excitement for the tour event, ask questions, and pose suggestions for future challenges, all while driving engagement.
The promotion was a huge success. Designed to create FOMO and encourage fans to attend the last few stops along the "Descendants/ZOMBIES: Worlds Collide Tour,” this single post effectively reached the fans of both franchises and helped drive ticket purchases. The tour sold out all remaining shows shortly after the post went live.
This single post saw:
