As restaurants rely more on delivery and to-go business than ever before, traditional french fries present a problem. Somewhere between the restaurant and the delivery location, a once-crispy french fry has morphed into a soggy french string, which leads to whole lot of unhappy customers.
With the launch of a new McCain® product, SureCrisp®, fries are designed to stay crispy no matter how long a delivery order takes. To launch this new product, we created Delivered, a three-episode social series, featuring relevant food influencers, that takes viewers on some seriously challenging deliveries, full of twists and turns, to show how sure of a bet SureCrisp® is. Because more satisfied diners means better business for operators and better business for McCain.
Total viewership of the campaign reached over 24 million unique users, 24 times greater than projected, which resulted in over 42 thousand hours of watch time. This all led to a 44% increase in branded search traffic, keeping the sales team busy with fry orders of their own. And as restaurants serving McCain® SureCrisp® fries continue to win over new and returning customers with crispy fries, we know one thing’s for sure, crispy fries are essential for a good meal and a strong business.
