Most Viral Fan was created to celebrate fan culture by putting the focus back on the people behind some of music’s most enduring fan-driven moments.
The idea came from a simple insight: fandom doesn’t just amplify music, it helps shape how it lives on. Certain fan moments become part of music culture, replayed, referenced, and shared for years, while the people at the center of them often fade into the background. The goal of the series was to give those fans space to tell their story in their own words, beyond the clip that made them recognizable.
In 2025, the series focused on moments that continue to show up years after they first happened. Atticus revisited the night they joined Lady Gaga on stage for “Scheiße,” a moment with a dedicated following that still sparks conversation today. Kelley Heyer reflected on creating the “Apple” dance in her bedroom, which later became a defining part of Charli xcx’s Brat Summer. Fans had seen both moments countless times, but had never heard what they felt like from the people who lived them.
The goal was to create a format that felt true to fan culture, simple, unpolished, and emotionally honest, while reinforcing Spotify’s commitment to honoring fans as active participants in music culture.
This series started with the fans, putting the spotlight on the people behind some of music’s most memorable fan moments. These are clips fans still quote, repost, and reference years later, but the people at the center of them often fade from view once the moment passes.
Each episode brings that moment back to the fan who lived it. They walk us through what led up to it, what it felt like as it happened, and how it stayed with them long after it became part of fan culture. The goal is to add context to moments fans already love, and to hear the story only the creator of that moment can tell.
Finding the most viral fans wasn’t easy. Many of these moments are years old, and the people behind them had moved on from being online. Tracking them down was a big part of the work, and once we did, the conversations felt natural and honest.
We filmed in Spotify’s in-office studios to keep the environment simple and comfortable. Spending time with Atticus and Kelley before filming helped shape each episode and surfaced details longtime fans had never heard, turning familiar clips into fuller, more personal stories.
Short clips on TikTok and Instagram sparked instant memories, while full episodes on YouTube gave fans space to sit with each story. Most Viral Fan looks back at the moments that endured, celebrating fandom as something that helps define how music lives on.
By tapping into shared fan memory and instantly recognizable clips, the series connected with audiences right away. Within the first 24 hours after launch, it generated 1.1M+ organic views across Spotify’s owned channels. Fans quickly recognized the moments and filled comment sections with nostalgia, surprise, and excitement that these stories were finally being told. Many had spent years wondering what happened to the people behind the clips, and the response reflected how deeply those moments still resonate.
Short-form clips performed strongly on TikTok and Instagram, where these moments already live on through fan reposts, and references. Recognition drove sharing and conversation, while full episodes on YouTube gave fans space to spend time with each story and hear the context only the creators could provide.
Beyond immediate performance, the series met its core goal of giving viral fans visibility and authorship over their own stories. By revisiting moments that have endured for years and centering the people behind them, the work reinforced Spotify’s role in celebrating fan culture as a meaningful part of music history, not just a byproduct of virality.
The response made one thing clear: fans don’t just want to replay iconic clips, they want to understand the people behind them. Most Viral Fan succeeded by turning moments of internet fame into lasting, human stories.
