Day in the Life was built around a specific kind of access. Not formal interviews or staged moments, but time spent alongside artists as their day unfolds. It’s rooted in a simple truth: audiences want proximity, not polish, and to see artists outside of performance mode.
In late 2024 and 2025, we evolved the RapCaviar original series into a global format that could follow artists wherever their days actually take them. That meant committing to real schedules, real environments, and real pace, whether that was Lil Baby in Atlanta, Yung Lean at home in Stockholm, Central Cee in London, Offset in Los Angeles, or Poppy in Nashville.
Each episode was designed to feel complete on its own, shaped by the artist’s routines, relationships, and creative habits rather than a fixed structure. A core goal was to create content that felt personal rather than promotional, and to let everyday moments carry the story.
From a platform perspective, the goal was longevity. Episodes were built to work as longform films, supported by social cutdowns, and ultimately live on Spotify artist pages as ongoing points of discovery. By designing the series to live across platforms and beyond a single release moment, Day in the Life deepens fan connection and reflects Spotify’s approach to artist-led storytelling.
The goal of the series was to give fans access to artists in moments they don’t usually get to see. Each episode was planned around the artist’s real day, allowing fans to move alongside them as things actually happened. That meant following Lil Baby through Atlanta, spending time with Yung Lean in Stockholm, or seeing how Central Cee, Offset, and Poppy move through their day in their own environments.
Before filming, we worked with each artist and their team to understand what mattered most to them at that moment. Daily routines, creative time, collaborators, and familiar places helped shape the day, and touchpoints gave each episode direction without forcing it into a rigid structure.
Production stayed intentionally lean so the camera could stay close without getting in the way. Crews moved with the artist throughout the day, capturing studio sessions, backstage moments, travel, and quieter pauses. Short interview moments happened naturally along the way, in the same spaces the artist was already in, rather than pulling them aside for a formal sit-down.
As the series expanded in late 2024 and early 2025, filming took place across multiple cities and cultures. Each location moved differently, and each artist had their own pace. The challenge was scaling the series without losing the closeness that made it work in the first place. The format was designed to adapt to each situation while keeping a consistent tone.
By staying close to the day as it unfolded, Day in the Life gives fans the chance to spend real time with artists in the spaces where they feel most like themselves. That sense of access is what makes the series resonate across genres, platforms, and countries.
Day in the Life continues to do what it set out to do: give fans real access to artists and time to spend with them. To date, the series has reached 10M+ views on YouTube, alongside hundreds of thousands of organic engagements across Instagram, TikTok, and X. Fans aren’t just clicking into clips, they’re watching full episodes and staying with the stories.
The format has proven it can scale, too. Episodes filmed across Atlanta, Stockholm, London, Los Angeles, and Nashville follow artists in very different settings while maintaining the same sense of closeness. Each episode reflects the pace of its environment and the artist at its center, showing that the series can travel across cities and genres without losing its focus.
Day in the Life is built to last. Because of sustained fan response, select episodes now live directly on Spotify artist pages, extending the life of the content beyond a single release moment and making it part of the ongoing artist experience.. By offering access that feels personal, spending time in real spaces, and letting artists lead the day, Day in the Life gives fans a deeper connection to the artists they love.