Objective

Corporate social is where brands polish reputations—not ring registers. Sip Check set out to flip that script. Our objective: prove Nestlé’s masterbrand channels can actually sell, owning holiday beverage occasions with content that moves seamlessly from inspiration to transaction.

We aimed to:

• Turn corporate social into a conversion engine, no paid partnerships required.
• Reframe shopper missions at the portfolio level (Coffee mate, Nescafé, Toll House) under One Cup so consumers can build their perfect layered drink in a single flow.
• Capitalize on culture, the fourth wave of coffee and the layered‑beverage craze—with native, shoppable stories that feel as trustworthy as they are trend‑forward.

The idea was bold in its simplicity: make masterbrand content shoppable at the exact moment consumers crave it. The win would be measured not just in views and vibes, but in carts, clicks, and category leadership.

Strategy

Own the moment. Remove the friction. Reward the scroll. That was our playbook.

1) Trend Ownership, Not Trend Surfing
We engineered a TikTok‑first and Reels‑native creative system around layered beverages—visually satisfying builds that double as step‑by‑step commerce journeys. Every asset was designed to stop thumbs and start carts.

2) Frictionless Commerce Built In
We hard‑wired product tagging and Click2Cart pathways into the content itself. Inspiration → tap → blended basket. No detours, no second guessing. Corporate handle → checkout in a couple of taps.

3) Earned‑First Credibility at Scale
Instead of throwing budget at influencers, we prioritized trust over transactions. We curated creators with real coffee authority and invited them to play—over 75% posted earned content spotlighting our brands. The result: reach that felt organic, authority that felt earned, and a halo that money can’t buy.

4) Portfolio‑Level Storytelling
Under One Cup [Our Coffee & Creamer portfolio], we connected Coffee mate flavor, Nescafé convenience, and Toll House seasonal delight into a single, layered ritual. 

5) Speed & Agility, Holiday Edition
With seasonal attention as our timer, we shipped content in rapid flights, iterating on format, hooks, and CTA language in real time. We pressure‑tested everything from ASMR pours to split‑screen step‑throughs, optimizing for cart adds, not just comments.

Challenges We Overcame

• “Corporate can’t convert.” We proved it can—without paid partnerships—by making utility the hero and commerce the co‑star.
• “Portfolio is complex.” We simplified with blended baskets and mission‑based storytelling, turning choice overload into curated delight.
• “Trust is fragile.” We protected it with earned‑first creators and platform‑native creative that felt like the feed, not an ad.

What Makes It Unique
Sip Check didn’t treat social as a billboard. It treated social as a storefront. It didn’t chase trends; it authored a seasonal ritual—and then made that ritual one‑tap shoppable. Corporate social rarely plays here. We built the playbook.

Results

In four weeks, Sip Check didn’t just perform—it converted:

• $4.1M in purchase intent
• 25M video views
• 188K clicks to e‑commerce
• 174K engagements

We met—and surpassed—our objectives:

• Corporate social → conversion proved at scale, with seamless Click2Cart journeys.
• Portfolio storytelling turned layered beverages into layered baskets, elevating the category under One Cup.
• Earned‑first credibility expanded reach while preserving trust—proof that authority outperforms ad spend when the content is genuinely useful.

Why this is a win: Sip Check rewrote the rules for CPG. Speed to market captured the cultural window; agility optimized for carts, not vanity metrics; collaboration united brands into one ritual consumers could build and buy—instantly. The campaign didn’t just win the holidays; it delivered a repeatable blueprint for authentic, shoppable corporate social that the category—and the platform—will feel beyond the season.

Media