Computershare launched its first major technology platform: the CLO Portal, designed to expand market reach and attract new clients. This portal positions the company alongside its competitors, offering a streamlined, efficient solution for asset managers, investment bankers, underwriters, private equity firms, and lawyers who demand fast, no-fuss access to critical information.
Our challenge was to develop a unifying creative concept that could support three videos and a suite of collateral introducing the CLO Portal. The goal: clearly communicate the platform’s ease of use while reinforcing trust in Computershare as a reliable partner for complex financial needs. By focusing on clarity, confidence, and efficiency, we delivered a narrative that assures sophisticated audiences they can rely on Computershare to meet their demands.
The CLO portal creative reduced our cost-per-engagement (CPE) by 35%, compared to the same run dates and similar campaign size, year over year. With regards to video advertising specifically, it has provided the lowest average CPE out of any of the campaigns we have run over the past 3 years.