UCL Today, CBS Sports’ UEFA Champions League studio show, has redefined the paradigm and become the model for success of soccer studio shows across the globe. An American production has become the fan favorite of global soccer/football and the show that players and coaches consistently watch.
Few studio shows in global sports television demonstrate the consistent excellence, cultural impact, and magnetic talent of UCL Today. Over the past year, the program has not only elevated American coverage of the world’s most prestigious club competition, it has also become an international phenomenon. Through breakthrough social engagement, industry‑leading storytelling, and a universally acclaimed on‑air team—Kate Scott, Thierry Henry, Jamie Carragher, and Micah Richards—UCL Today stands unmatched in craft, creativity, and resonance.
UCL Today generated high-profile match coverage that routinely set streaming and social media records during the UEFA Champions League season, concluding with the Final in Munich on May 31, 2025. Through expansive on‑site production across Europe, UCL Today enabled richer storytelling unmatched in U.S. or larger global soccer broadcasting.
Despite its creation less than five years ago, the show has already become a mainstay in soccer media, driving 6.7 billion video views on social media platforms in 2025, including nearly 1,000 videos with 1 million+ views alone. CBS Sports Golazo social handles have grown to more than 13 million followers in that span. Despite only airing in the United States, the social clips from the show consistently receive millions of views each week stateside, across Europe and throughout the world.
This year, CBS Sports soccer coverage distinguished itself in the sports media landscape through original programming and live event innovations. The UEFA Champions League/UEFA Women’s Champions League Crossover brought two days of elite European football live from London, with THE GOLAZO SHOW capturing every goal from 27 matches and creating a unified global viewing moment with studio coverage spanning both competitions in one show.
The “Beckham & Friends Live” series of altcasts on Paramount+ merged sports, celebrity culture and global fandom. Hosted by David Beckham with appearances from his celebrity friends including Tom Cruise, Odell Beckham Jr., Stanley Tucci and James Corden, the altcasts highlighted dynamic storytelling and exciting reactions alongside world class action on the pitch.
Social media is closely integrated with the production, with content made with social in mind. Social media staffers are given access to on-air talent to create bespoke and behind-the-scenes content that gives fans an even deeper look into their personalities. CBS Sports Golazo looks to bring fans in on the joke and create a sense of the community. It is not a show you simply watch, it is something that you feel a part of and seek out week after week. Fans are part of the regular inside jokes and come to know the on-air talent as people and not just as television personalities.
Whether it’s fans from all over the world being in on the jokes with the UCL Today crew or the likes of Pep Guardiola, Jude Bellingham and Erling Haaland, CBS Sports’ UEFA Champions League studio show has clearly left its mark on global football. Players and coaches often seek out the show and want to appear on post-match interviews.
Host Kate Scott takes fans through the biggest moments and across cultures with her ability to live translate from Spanish, French and German into English. Fans are not limited by linguistic boundaries to hear from only the English-speaking players.
UCL Today welcomed high-profile guests at the desk in Munich for the UCL Final including UFC legend Khabib Nurmagomedov and popular streamer IShow Speed, while balancing with soccer-focused post-match interviews with PSG president Nasser Al-Khelaifi and players Marquinhos, Ousmane Dembélé and Vitinha.
IShow Speed also visited the London studio earlier in the tournament where he live-streamed his appearance to his millions of followers and appeared on segments throughout the show. Integrating an influential streamer with far reach among Gen Z and Gen Alpha helped drive awareness of the show with younger generations.
The goal of the show and its distribution on social media is to entertain and inform.
CBS Sports Golazo is a central pillar of CBS Sports’ European football strategy, serving as the primary digital engine that amplifies coverage, drives global engagement and extends the life of live studio programming. Closely integrated with production, the social team works seamlessly alongside producers and talent to create entertaining, informative and shareable content, with studio shows developed from the outset with social distribution in mind. This approach is critical to CBS Sports’ UEFA Champions League coverage, which has become globally popular due to weekly viral clips that dominate social platforms and reach fans far beyond the broadcast. Filmed in London and led by American and British production teams, the coverage is truly international, powered by the authentic chemistry. Their unscripted moments consistently resonate worldwide, making CBS Sports Golazo a global football destination with more than 6.7B video views in 2025.
CBS Sports’ thoroughly covered an on-field incident in February 2026 where Real Madrid star Vinicius Jr. received racial comments made against him. The Athletic’s Adam Crafton summarized the coverage by saying, “In these moments, as the world’s gaze fixes on the Champions League, CBS increasingly dominates the global conversation. Across Tuesday and Wednesday night, clips from UCL Today combined for over 20 million views across platforms, but also set the tenor of the debate across the English-speaking world.”
Whether enaging fans with funny interviews or in-depth discussions on serious topics, UCL Today has become the go-to destination for football fans across the globe.
