THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

An Audible Dialog with The Loop Lab

Entered in Video Series

Objective

An Audible Dialogue with Loop Lab is a long-form video series built around intentional conversation, community voice, and shared authorship. The series brings together artists, educators, and cultural leaders for in-depth discussions on creativity, opportunity, and social impact—while simultaneously serving as a hands-on training and employment platform for emerging creators from Loop Lab’s workforce development program. Loop Lab interns were embedded across the production process, working alongside professional mentors and Audible partners as paid contributors.

At a time when most social video prioritizes speed and surface-level engagement, the series was designed to slow the pace, honor lived experience, and create space for nuance. Each episode stands alone as a complete conversation while contributing to a cohesive series centered on dignity, access, and the power of storytelling.

The driving idea was simple but intentional: community conversation should be reflected not only in what a series talks about, but in how it is made and who it creates opportunity for.

Strategy

The series was developed with a consistent visual language, episode structure, and editorial approach to ensure cohesion across installments. Loop Lab led creative direction and narrative framing, ensuring the series remained grounded in community-centered storytelling rather than topical commentary. Interns from Loop Lab’s workforce program participated as crew members, editors, and production assistants, gaining real-world experience through professional standards, deadlines, and collaborative workflows. This structure allowed the series to function simultaneously as content and curriculum. Audible participated as a creative partner, supporting production while respecting Loop Lab’s editorial leadership. This balance preserved authenticity and allowed conversations to unfold organically without scripting or promotional framing. A central challenge was resisting the pressure to compress conversations for short-form performance. The team intentionally chose long-form video as a statement, trusting audiences to engage deeply when content is honest and thoughtfully produced.

Results

The series achieved sustained viewership and meaningful engagement across digital platforms, with audiences responding positively to the depth and sincerity of the conversations.

Beyond metrics, the series created tangible impact by:


An Audible Dialogue with Loop Lab stands as a video series that proves social impact and strong storytelling can coexist—when process, voice, and intention are aligned.

Media

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Entrant Company / Organization Name

The Loop Lab

Links

Entry Credits