The A World Awaits campaign invites us to experience place with presence, to take in the vastness of a destination and feel its echo within. Just as wide-open vistas stir in a sense of wonder, the quiet details pull us into stillness and reflection. One expands the mind; the other opens the heart. Together, they awaken something deeper. The objective of this campaign was to achieve marketing goals through an omni-market global media campaign, amplified via paid, owned, and earned channels to reach qualified high-value brand audiences. The campaign will drive awareness and engagement among net new audiences and engaged followers leveraging authentic brand storytelling, amplifying campaign platforms across social media channels to generate audience engagement and deepen connections to the Alila brand.
The strategy for this campaign included leveraging a strategic channel mix to reach high-value audiences in key global marketings with messaging that authentically resonates with those key targets by amplifying the campaign via paid, earned, and owned channels. The Alila property teams were provided with tools, resources, templates and campaign timelines to amplify the global brand campaign at the local level through property’s paid and owned channels.
The campaign was considered a success and more than achieved the KPIs set out. To date, the campaign has achieved 64M impressions, $1.60 CPM, 1.4M engagements, a 6.8% paid media engagement rate, and a 1.5% paid social engagement rate.