As AI dominated headlines, Dell Technologies faced a paradox. While business leaders believed in AI’s promise, many struggled to understand how enterprise AI actually works and creates value. Bloomberg’s proprietary research revealed a critical insight: Business decision-makers wanted to see clear real-world use cases before they could trust AI enough to invest in it.
The objective of the resulting AI Meets World campaign was to close that gap. Our goal was to make the Dell AI Factory with NVIDIA tangible, understandable and credible for C-suite and senior technology leaders by showcasing real, working applications of AI across industries.
Specifically, the campaign aimed to:
AI Meets World set out to show our audiences what AI could do with credibility and high-impact visuals, illustrating how AI turns massive, complex data into actual business advantage.
With AI Meets World, Bloomberg Media Studios developed a multi-platform storytelling ecosystem that transformed invisible, highly technical AI processes into human-centered experiences. At the heart of the campaign was a simple creative insight: If business leaders can see AI in action, they can understand and trust it.
We anchored the video series around Jon Krohn, a charismatic AI expert and podcast host known for breaking down complex concepts and explaining how they work in action.
To bring Jon’s expertise to life, we used cinematic 3D animation to build an entirely new “AI world.” Abstract systems like inference models and digital twins were visualized as explorable environments, making complex processes intuitive and engaging. These animated worlds were grounded in reporting and analysis, pairing Jon’s commentary and Bloomberg’s research with Dell experts who design and deploy enterprise AI systems every day.
The campaign unfolded across a dedicated digital hub on Bloomberg.com, supported by original videos, articles and high-impact distribution across Bloomberg’s global ecosystem. Each piece worked together to guide audiences and allow them to explore AI applications at their own pace, in one cohesive destination.
One of the key challenges was balancing creative storytelling with technical accuracy. We tackled this by tightly integrating Dell’s subject-matter experts and Bloomberg’s editorial rigor throughout the production process, ensuring every component of our campaign was both compelling and credible.
AI Meets World successfully achieved its core objective of helping business leaders understand enterprise AI by showing how it works in the real world.
The campaign delivered measurable impact against key business goals. According to a Bloomberg Brand Lift Study, audiences exposed to AI Meets World were:
These results suggest that translating complex AI infrastructure into clear, visual storytelling directly influenced decision-making and commercial intent.
Beyond metrics, the campaign helped position Dell and NVIDIA as credible leaders in enterprise AI. By tapping into Bloomberg’s trusted journalistic practices, proprietary research and global distribution, AI Meets World connected deeply with business leader audiences who are actively shaping AI adoption within their organizations.
