The holidays come but once a year, and Freeform extends the festivities throughout the entire holiday season with its 25 Days of Christmas celebration event. With 25 Days of Christmas, Freeform gives viewers a cozy place to find fun, nostalgic holiday movies and Christmas spirit all month long.
Freeform’s 2024 season programming included the first three "Home Alone" films presented as a Triple Feature, two different versions of Dr. Seuss’ classic “The Grinch,” a Triple Feature showcasing “The Santa Clause” series, Disney's “Frozen,” and the stop-motion and animated classics “Frosty the Snowman” and “Rudolph the Red-Nosed Reindeer.”
Ahead of the 2024 holiday season, Freeform kicked off a dynamic social media campaign to remind viewers of all ages that Freeform’s 25 Days of Christmas is their destination for holiday cheer and to drive appointment viewing tune-in.
Freeform’s social campaign featured 25+ days of original content, including holiday moment compilations, memes, influencer partnerships, countdowns, and social shareables. Each piece of creative highlighted a key holiday moment that many viewers grew up with and new generations continue to discover and love.
Influencer partners created and shared videos showing off their creative projects inspired by 25 Days of Christmas films — like creating “Rudolph the Red-Nosed Reindeer” themed nail art, throwing a memorable “The Grinch” themed watch party, and baking “The Santa Clause” themed cookies, to name a few.
These videos encouraged audiences to have fun, be creative, and participate in their own cozy, holiday, and movie-themed activities, while ultimately reminding fans to tune in to Freeform to watch their favorite seasonal films.
Freeform's social campaign helped make 25 Days of Christmas a major success for the network, capturing viewers' excitement and bringing them in for holiday movie nights all month long. The kickoff week for the 25 Days of Christmas, December 1-8, became the most-watched week for the network's year up to that point, with "Home Alone 2: Lost in New York" leading the charge as the most-watched movie the previous month. The social campaign generated 30M views and 3M engagements.
