THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 17th Annual Shorty Awards

Whotels.com Redesign

Finalist in Website/App

Objectives

In 2024, W Hotels set out to transform its digital presence, creating a centralized platform that seamlessly integrates brand storytelling with essential hotel information. The goal was to merge The Angle magazine, city guides, and event highlights into a dynamic, user-friendly site that reflects W Hotels’ bold identity while enhancing accessibility, engagement, and global reach.

Strategy and Execution

Integrated Content Experience: Combined editorial storytelling with hotel features, destination insights, and cultural moments to create a cohesive digital hub.

Enhanced User Experience: Designed a sleek, responsive site optimized for seamless navigation, ensuring users could easily explore content across devices.

Accessibility & Global Reach: Implemented multilingual support and ensured ADA compliance to make the platform more inclusive and functional for diverse audiences.

Scalability & Flexibility: Built a framework that adapts to future brand campaigns, evolving content needs, and emerging digital trends.

Results

Increased Engagement: Time spent on the site grew following launch, with more users exploring editorial content alongside hotel offerings.

Improved Accessibility: Achieved full ADA compliance and introduced multilingual support, expanding reach across key global markets.

Stronger Brand Presence: The new site solidified W Hotels as a digital-first, design-forward hospitality leader, with a visually immersive platform that enhances brand storytelling and guest connection.

Seamless User Experience: Enhanced navigation and mobile optimization resulted in an improvement in site performance and user satisfaction.

Expanded Storytelling: With the redesign of whotels.com we were able to drive social audiences off-platform, further deepening their connection with the brand.

The reimagined W Hotels digital hub is more than a website—it's a dynamic extension of the brand’s modern luxury, trendsetting hospitality, and cultural relevance.

Media

Entrant Company / Organization Name

W Hotels, Marriott International

Link

Entry Credits