Rewardoo bridges brands with influencers and creators, offering a hybrid affiliate and influencer marketing platform. For Boden UK, the objective was clear: amplify brand presence and sales through a meticulously crafted multi-platform campaign.
This campaign aimed to:
With a focus on authenticity and multi-platform alignment, Rewardoo helped Boden reach consumers on TikTok, Instagram, Pinterest, YouTube, and niche blogs. The tailored strategy highlighted Boden's lifestyle-centric products, creating an emotional resonance with audiences and positioning the campaign as a benchmark for multi-channel marketing success.
The Rewardoo X Boden UK campaign was designed to maximize visibility and drive conversions by executing a comprehensive multi-channel strategy:
To ensure success, Rewardoo employed a multi-step approach:
1. Research-Driven Creator Selection
118 creators across niches such as fashion, lifestyle, and family were selected, ensuring audience relevance on TikTok, Instagram, Pinterest, YouTube, and blogs. Each creator was carefully matched to Boden’s aesthetic and ethos, amplifying trust and relatability.
2. Content Tailoring by Platform
Each platform featured tailored content strategies:
3. Advanced Creator Storefronts
Rewardoo designed personalized digital storefronts for creators, integrating affiliate links for effortless tracking and enhanced shopping experiences. These storefronts allowed Boden’s catalog to be seamlessly featured, merging content inspiration with direct sales functionality.
4. Collaborative Campaign Management
Rewardoo’s team ensured smooth execution by:
Challenges and Solutions
Coordinating multiple creators across platforms posed logistical complexities. Rewardoo addressed this with its proprietary technology, which enabled streamlined campaign tracking, communication, and performance analysis.
By fostering close partnerships with creators and ensuring alignment with Boden’s marketing objectives, the campaign maintained a unified message across platforms while optimizing content for each channel’s unique strengths.
The campaign delivered remarkable outcomes, underscoring the power of multi-channel campaigns. Key results include:
These metrics underscore the campaign’s success in driving visibility, engagement, and conversions, showcasing the effectiveness of Rewardoo’s hybrid marketing approach.
