THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

FoodNetwork.com

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Objective

Food Network’s core mission is to entertain and educate fans and viewers. As the premier food content destination across platforms, Food Network and by extension, FoodNetwork.com’s goal is to do all that and more. Not only to provide what fans crave in an eloquent and visually-stunning, easily navigated presentation, but also to be a forward-thinking and evolved resource that pushes the boundaries of the culinary world – highlighting new trends, anticipating tomorrow’s favorites, and continuing to expand the culinary palate figuratively and literally for the greater food landscape.  

Strategy

FoodNetwork.com is more than an extension of a revered brand, it is the go-to destination on the web for an extensive and ever-growing collection of recipes for all meals and occasions, healthy or decadent cravings and more. The site features original recipes for every occasion (including those found in Food Network Magazine) as well as cooking tips, tricks and how-tos. With such a breadth of recipes featured the site provides insight and culinary inspiration from Food Network talent and food experts, along with dining suggestions and locales highlighted in linear series, kitchen, cooking utensil and ingredient shopping ideas. It is also a supercharged companion to Food Network linear content and programming with on-air schedule info, chef interviews and bios, behind-the-scenes and sneak peeks at shows, photo galleries, convergent companion series and more. FoodNetwork.com also supports greater cross-portfolio Warner Bros. Discovery priorities with incredible and unique executions themed to the supported project but with an authenticity that is true to the brand (such as Shark Week-inspired shark treats or a Puppy Bowl-themed cake recipe, and more).   

Results

Food Network continues to be the premier destination for food and food-related content with millions of users engaging with the site weekly. 

Media

Entrant Company / Organization Name

Food Network

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