THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

48 Hours: Post Mortem

Entered in True Crime & Documentary Podcast

Objective

After the success of Season 1, "Post Mortem" returned to satisfy listeners’ desire for even more depth and transparency behind 48 Hours cases. While 48 Hours is bound by TV's limited airtime, Post Mortem allows correspondents and producers the space to share the complexities they encounter, such as how leads are pursued, evidence re-evaluated, and interviews conducted. This format also creates room for broader conversations about investigative themes and the emotional impact on those covering the stories, giving listeners a richer, more nuanced perspective on how 48 Hours stories come to life.

Strategy

The latest season of Post Mortem was created to connect with true crime fans seeking exclusive insights into cases from 48 Hours. Recognizing that linear TV episodes often limit the depth of storytelling, we developed the podcast to provide correspondents with more space to discuss their investigative processes and share behind-the-scenes stories. The demand for additional content was evident after the first season, prompting us to deliver even more engaging material. Our unique approach enhances each story, allowing listeners to explore the intricacies of each case in greater detail.

Results

Post Mortem successfully engaged both new and longtime fans by deepening their understanding of the cases. The podcast generated positive listener feedback, enhanced viewer retention for the TV show, and fostered a community eager for in-depth discussions, marking it a success.

Media

Entrant Company / Organization Name

Paramount

Links

Entry Credits