We set out to break the mold when it comes to SpongeBob content, and we did just that with Pineapple Playhouse. It’s the first ever Bikini Bottom content executed entirely with original and lifelike puppets. Adding to the fun/practical experience of the series are eye-popping sets and props that are all handmade. Produced with an indie film spirit, the first episode of Pineapple Playhouse was produced, shot, and edited at a producer’s home during the height of the pandemic. After seeing the quick success of our pilot episode, we quickly greenlit further episodes, each with even more daring and unique puppets/props.
The strategy for the series was to take the SpongeBob moments and scenes you love and reimagine them in a completely different way. Using beautiful and bespoke puppets, we shined a new light on the classic series and presented familiar show moments as if they had debuted for the first time. Additionally, we aimed to build retention-building moments or rewind scenes by using elaborate props to surprise fans who know the series like the back of their hands.
Pineapple Playhouse has proven audiences’ love for puppets is still FELT strong! The series has amassed over 55 million views and has become a main staple on our channel.
