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My Squishy Little Dumplings

Entered in Brand Partnership


This music video series exists across multiple channels under Nickelodeon Digital Studio. The Dumplings are fully original characters that encourage viewers to engage with Nickelodeon IP in a fun and musical way. The Dumplings are irresistible to move with! 



Songs with the Dumplings feature animated lyrics in English on screen so viewers can sing and dance. The aim with music is to reach viewers of all ages with easy-to-learn lyrics and bouncy rhythms. This goal is proven successful as videos with the Dumplings regularly earn hundreds of thousands into millions of views.


Animation is created in partnership with production partner Cartuna, with music by Safari Riot. This year one of the videos that gained the most viewership for a Dumplings video was from the SpongeBob YouTube channel named ‘Dumplings React to SpongeBob Songs + Scenes Part 3! 🥟🍍 | My Squishy Little Dumplings | SpongeBob.’



Video for My Squishy Little Dumplings

Entrant Company / Organization Name

Nickelodeon/ Cartuna, Nickelodeon

Entry Credits