The “48 Hours” franchise is a titan of true crime and within it lies great potential for spin-off content. “My Life of Crime with Erin Moriarty” was created as an extension of her work on the flagship TV show to offer a space to allow her nearly three decades of experience as a lawyer and reporter involved in murder cases to shine. In the fourth season, crime within families was the common theme, with Erin giving listeners an unparalleled look inside true crime investigations.
As is key to all content that falls under the “48 Hours” franchise, it was important to ensure that “My Life of Crime with Erin Moriarty” was offered more than a speculative look at the evidence in a crime. Erin talks to the people directly involved, including investigators and the families of victims, to bring listeners beyond the scene of each crime, behind prison walls, and into the killers' inner thoughts. These cases are often a twisted web of facts and information, but the writing and production on this series make it easy for listeners to follow all beats of the story. As host, Erin brings credibility to the series. Concerted efforts are made to cross promote the show through the “48 Hours” podcast feed. With Erin as a consistent and recognized voice across both podcasts, any press or promotional efforts she is involved in serve to support her activities on “48 Hours” and “My Life of Crime.”
When the fourth season launched this year, it reached the top 10 on the Apple Podcasts True Crime chart. Year-over-year, “My Life of Crime with Erin Moriarty” saw a 284 percent improvement in monthly average downloads and a 320 percent increase in annual series downloads. The average consumption rate for the series is a remarkable 100 percent. The series was honored with a 2023 DotComm Award (Gold win in the True Crime category) and was a finalist in the Outstanding Episodic Podcast Series category at the 2023 CrimeCon CLUE Awards.
