Just Women's Sports’ in-studio World Cup show, The 91st with Katie Nolan and Midge Purce, was created to elevate the conversation around the biggest sporting event of the year, the 2023 Women's World Cup. Through candid commentary from the game's biggest stars, The 91st set out to give fans an unparalleled perspective on the tournament, diverging from the conventional commentary often delivered from suits behind a desk. This was real commentary from players who had been there and done that, giving fans a candid look at the sport’s biggest moment.
To give fans a unique twist on the typical sports show, Just Women’s Sports recruited Midge Purce and Katie Nolan to host the 91st. With their diverse backgrounds and engaging personalities, Midge and Katie were uniquely positioned to provide fans with unprecedented insight and entertainment. They were joined by a rotating roster of surprise guests, including Becky Sauerbrunn, Abby Dahlkemper, Allie Long, A.D. Franch, Brandi Chastain, Ali Riley, Alyssa Thompson, and Sam Mewis, all of whom had made at least one World Cup appearance in their career.
In addition to its star-studded talent lineup, The 91st reached fans where they truly were most engaged: on their phones and social media feeds, consuming digital media. The show was distributed on the Just Women’s Sport YouTube channel and Just Women’s Soccer podcast network, with key moments carefully curated for the Just Women’s Sports website, Instagram, TikTok, and Twitter feeds.
The 91st, coupled with JWS’s comprehensive coverage of The World Cup, solidified Just Women’s Sports as the premier second-screen experience throughout the tournament.
The 91st became the ultimate second-screen experience throughout the World Cup, amassing 1.68 million YouTube views, 11.6 million social views, and a total of 357,000 hours watched. The show developed a devoted fan base who submitted hundreds of requests to extend the content beyond the World Cup and turn The 91st into a year-long production. A screenshot of Midge also became a meme that’s still used today. We count that as a win.
