Our primary goal was to produce a 1-minute commercial showcasing the innovative partnership between NetApp and Google, emphasizing the solution offered by Google Cloud NetApp Volumes. Infused with a comedy-driven, cheeky tone that resonated with our brand, we sought to engage both general viewers and IT practitioners. By marrying humor with technical sophistication, we intended to make the complex world of cloud solutions accessible and engaging, resonating with a broad viewership. Our ultimate aim was to deliver a high-impact commercial that not only informed but also entertained, leaving a lasting impression on our target audience.
To bring the project to life, our team created a comprehensive plan to tell the Google Cloud NetApp Volumes story. Through many creative working sessions, we decided on a distinctive retro 80s style to infuse nostalgia and vibrancy. Embracing a quirky individualism in our main character, we incorporated a comedic tone to humanize the often complex subject of cloud solutions, aiming for relatability and memorability. The execution phase involved meticulous planning, from wardrobe and casting in pre-production to a dedicated team handling various filmmaking aspects during production. Post-production focused on editing and visual effects, refining comedic timing, and ensuring a captivating flow for the audience. By leveraging a specialized production team, we not only streamlined the process but also enhanced the overall quality of the final product. In summary, our strategy and execution plan surrounded the idea to deliver a unique, engaging, and memorable commercial experience.
The results speak to the success of our efforts, as we delivered a high-value production that showcased the talents of our team. The commercial was not only well-received internally but also resonated positively with our external audience, affirming its effectiveness in capturing attention and conveying the value of the NetApp and Google partnership.
