Our objective was to transform Expedia’s 2024 Air Travel Hacks Report into an engaging and visually compelling narrative. This report, created in partnership with Airlines Reporting Corporation and its extensive global air travel database, offered invaluable insights for travelers. It included six data-backed tips covering aspects such as the optimal time to book airfare and strategies to avoid delays. Our goal was to make complex data easily digestible and shareable, recognizing the significant role of social media in today’s travel planning. We aimed to create content that was not just informative but also resonated deeply with our audience. In pursuit of this, we collaborated with a renowned visual data storyteller, ensuring the accuracy and artistic appeal of our content. The goal was to make this the most impactful Instagram post of 2023, effectively combining expert knowledge with compelling visuals to inform and inspire travelers this holiday season and beyond.
Our project began with a comprehensive analysis to identify the most relevant and engaging data points from this year’s Expedia Air Hacks Report. Our mission was to unpack data-backed strategies that not only offer money-saving tips but also aim to reduce travel stress. Key highlights of the report included:
The execution of our campaign involved creating visually striking infographics by Air Hacks report creator Manuel Bortoletti, who skillfully transformed complex data into two engaging formats: Carousel and Reel. These were shared as a carousel post on Instagram, a reel, and a TikTok video, allowing users to interactively engage with different aspects of the report. We maintained a consistent visual identity by using a color palette and design elements that resonate with Expedia’s branding, ensuring our content was cohesive across all digital platforms.
One challenge was condensing vast amounts of data into bite-sized visuals without oversimplifying the content. We overcame this by iterative collaboration between our data analysts and the creative team, ensuring accuracy and clarity in the final product.
The campaign achieved outstanding results, becoming our most saved IG post in 2023 and demonstrating significant user engagement. Not only did it garner impressive numbers, but it also received positive feedback from our audience. They valued the useful data and creative presentation, which aided in informed travel decision-making. This project surpassed our objectives, reinforcing Expedia’s position as a leader in travel data visualization. Key statistics include:
Total Impressions: 1.7M
Total Engagements: 24K
Total Saves: 6,085
Engagement Rates: 1.55% for the carousel, 0.70% for the reel, and 2% for TikTok
These figures illustrate the campaign’s broad reach and high level of engagement across various platforms.
