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Special Project

Special Project
From the 16th Annual Shorty Awards

48 Hours: Post Mortem

Entered in True Crime & Documentary Podcast


As the main “48 Hours” podcast grew in popularity and gained more subscribers, it was clear that listeners were eager for more content from the team of correspondents. “Post Mortem” was launched to satiate that hunger.

Strategy and Execution

With the ongoing growth and success of the main “48 Hours” podcast and interest among listeners for more, “Post Mortem” became a home for behind-the-scenes discussions with “48 Hours” producers and correspondents as they dig into key evidence, dead ends, mishaps, and stranger-than-fiction twists they faced in the field while reporting on cases featured on the show. The format of “Post Mortem” differs with a more conversational tone that the slickly-produced presentation of “48 Hours.” However, by drawing in clips from “48 Hours,” listeners will find consistency in the tone of all episodes in the feed. With “48 Hours” being bound by time constraints of linear television, “Post Mortem” offers a space for extended discussions around the cases and larger themes, and an opportunity for the correspondents and producers to talk about how their reporting is done.


Post Mortem episodes are being downloaded at the same rate as the long-standing showcast, proving demand for and engagement with the original series


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