THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 15th Annual Shorty Awards

Two Idiot Girls

Finalist in Comedy Podcast

Objectives

The main goal of Two Idiot Girls is to inspire listeners to laugh together. Drew and Deison are two sisters who have created a relatable and positive space where listeners can experience their embarrassing life stories and funny anecdotes. The goal for Two Idiot Girls is to have relatable and authentic content that really speaks to how sisters and friends speak to each other in their daily lives.

Strategy and Execution

Drew and Deison really lean into making sure their audience is heard. Every week, they give their listeners an opportunity to submit their personal stories for a chance to be featured in that week's episode. In the show’s infancy, Drew and Deison did have to rely on their own personal stories a lot more but the show has evolved into an amazing and collaborative effort with the help of their loyal fans who feel a part of a group of girlfriends.

Results

The shift from only Drew and Deison sharing their stories to now having a highly engaged audience who want to share their stories is a marker of the show’s impact and success. Every week the show receives between 100-300 submissions from fans for that week's topic. The Two Idiot Girls show also did a 4-stop live tour in Jan 2023 with over 350+ tickets sold for event and was sponsored by Smashbox Cosmetics. 


The podcast began at the start of 2022 and, in just over a year, garnered over 40K listeners between Audio platforms and YouTube views combined. Collaborating with other podcasts such as Two Hot Takes helped open up their audience traffic and boosted viewership. Brand partnerships include ZocDoc, Nuly, Better Help, Bud Light, Tinder, and Manscaped.

Media

Video for Two Idiot Girls

Entrant Company / Organization Name

Viral Nation, Drew and Deison Afualo

Link