THE 14TH ANNUAL SHORTY AWARDS

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The Tease - Hair, Beauty, and Culture; Better

Entered in Beauty

Objective

The Tease Media is a digital media brand that was created to foster the growth of a more diverse and inclusive salon professional and beauty industry. 

 

Our team is interested in storytelling that goes beyond the superficial, to deliver content that salon professionals and prosumers really care about — decentering European standards as default and bringing attention to innovation that might otherwise go overlooked.

Strategy

The Tease Media’s approach is digital first and omnichannel, with unique touchpoints for our audience. The wider salon professional trade media has been slow to adapt to the current landscape, with social media often being the last priority until it was the only priority. We have committed to do better by our audience, and want to bring them the very best coverage whenever possible. 

 

To avoid an over investment in any one platform, The Tease Media’s agile team optimizes content for our channels to maximize organic reach, often speaking to different segments of our audience. Products like our podcast serve a specific need, reaching salon professionals who aren’t sure where to turn for newness. We then layer on paid social media, informed by years of experience managing campaigns for leading salon professional brands. Email marketing campaigns and events are similarly synergistic.

Results

Our objectives as a team has always been to push the industry further in diversity, inclusion and innovation. We are continually trying to make changes everyday to make the beauty industry a better place for all that want to be involved in it. Through connections like Texture Vs. Race Summit, we have been able to make a difference by promoting teams and events that missions align with ours, but don’t have the backing of more sponsors. While we have made a name for ourselves in the industry and find our efforts successful, that does not mean we are going to stop. The fight for the industry to be a place that everyone feels welcomed and heard is never over and we will continue to fight for that.

 

The Tease Media has 362,000 followers across social media channels, 13,000 monthly page views on thetease.com, and 120,000 email subscribers to the tease newsletter.

Media

Entrant Company / Organization Name

The Tease Media

Links

Entry Credits