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Stacking Pennies with Corey LaJoie

Entered in Sports & Health Podcast


Stacking Pennies was created in February of 2021 with NASCAR driver Corey LaJoie diving deep into all things NASCAR, from the perspective of an active driver. Corey has fought coming up through the ranks with his racing family trying to achieve the ultimate goal of one day becoming a NASCAR Cup Series winner, hence the name “Stacking Pennies” — a personal mantra of taking, and stacking, little victories. Corey and his group of NASCAR enthusiasts break down each week the news, drama, and action on and off the track. His passion and efforts to help NASCAR grow are key efforts in the podcast. The biggest names in the racing industry (Denny Hamlin, Kevin Harvick, Joey Logano, Kyle Larson) have all been guests on the show.

Strategy and Execution


The production of Stacking Pennies is usually shot in a studio, but in 2022 the podcast hit the road to have the hosts in front of a live audience at Darlington Raceway, Phoenix Raceway at Championship weekend and at Race Service in Los Angeles for the Busch Light Clash at the Coliseum. This enhances the entertainment value of the event itself as well as builds the podcast brand. Corey brings guests outside of the NASCAR industry (football star Alvin Kamara, German World Racing champion Mike Rockenfeller) to bridge the gap of industry relations.


Our enhanced programming plan combined with old-fashioned word-of-mouth saw Stacking Pennies grow an audience and fan base to become one of the most listened to NASCAR podcasts in the racing industry. Overall listenership grew 168% in total downloads from 2021 to 2022. By the end of 2022, Stacking Pennies had over one million downloads for the year. The insights and opinions have the ears of the NASCAR industry consistently gaining perspective on what the drivers like and don’t like in this free-flowing form of media. Having the podcast in front of a live audience at the trackreached out to the core fans of the sport and also elevated the in-venue and event experience. It gave fans the opportunity to engage with the professional driver they listen to every week. Fan engagement is key in NASCAR and there’s no better way to gain a fan than being at the track and talking about the sport that they’re about to watch in person.


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