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Special Project

Special Project
From the 15th Annual Shorty Awards

FOX Sports' World Cup Hub

Entered in Micro-site


The FOX Sports App and delivered a premium fan experience around FIFA World Cup Qatar 2022 with its 'World Cup Hub' - a customizable one-stop-shop for all things soccer around the world's greatest sporting event. Delivering up-to-the-minute scores, standings, highlights, expert analysis and more throughout the tournament at lightning speed, the 'World Cup Hub' was the premiere online destination for casual sports fans and avid soccer supporters alike.

Strategy and Execution

FOX Sports' 'World Cup Hub' was the premiere destination for FIFA World Cup content throughout the 2022 tournament, with live World Cup matches, exclusive highlights including every goal, commentary and analysis from the game's biggest personalities, insight from the best writers on-site in Qatar, and full-match replays delivered seamlessly throughout the tournament.

When FOX Sports launched its fully immersive and fan-focused micro-site to serve the modern soccer fan, it did so to provide users an all-encompassing sports experience. Dynamic 'World Cup Hub' features included customizable tabs unique to each fan and team, as well as a best-in-class design and robust offerings of original videos, exclusive highlights, storytelling, statistics, live scores, standings and live streaming.

The 'World Cup Hub' launched the week the tournament started and changed dynamically to reflect current matches and tournament status, and provided quick and convenient access to all FOX Sports digital content.

Select World Cup events featured bonus cams, allowing fans to watch live while getting another view from secondary feeds, with fast and easy access to scores and schedules along with information about how to watch and what to expect just a click away.


FOX Sports reached 61.7 million unique visitors with World Cup content across the FOX Sports App and, up +74% vs. Russia 2018, with scoring 49.3 million unique visitors for tournament coverage, up +74% vs. Russia 2018 (28.3 million).

Driven by a full complement of online offerings, including the 'World Cup Hub' on, the 2022 FIFA World Cup in Qatar was the most-streamed World Cup tournament in FOX Sports history with AMA of 287,064 up +19% vs. Russia 2018.

In November 2022, FOX Sports delivered its most-viewed month ever on its digital platforms fueled by its World Cup coverage with 1.4 billion views across the FOX Sports App and FOX, up +59% vs. November 2021.


Entrant Company / Organization Name

FOX Sports


Entry Credits