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CVS Health's Healthy Conversations

Entered in Branded Podcast

Objectives

In a rapidly changing medical world, with breaking news headlines both good and bad arriving at a constant clip, we need (and deserve) a health conversation that provides both information and inspiration.

Hosted by Dr. Daniel Kraft (a Stanford and Harvard trained physician-scientist, inventor and TED speaker), CVS Health’s Healthy Conversations podcast helps people on a path to better health.

The show provides an in-depth look into the minds of today’s most accomplished leaders and visionaries working to transform our health systems today, for the future. As Dr. Kraft often says, "The future is already here; it’s just yet to be democratized."

By providing tangible and easily comprehensible information, Healthy Conversations aims to increase health literacy, promote preventative care, and inform patients and providers alike of the future of health care.

Strategy and Execution

CVS Health’s Healthy Conversations podcast aims to reach its audience wherever they are and however they like to get health news. If you’re on the go, you can download the podcast on every major podcast app, including Apple, Spotify, Castbox, and Amazon. Prefer a visual experience? Dr. Kraft, his colleagues, and the people he speaks with all appear in a series of videos (complete with subtitles and transcriptions) available on CVS Health’s Healthy Conversations website.

While some health issues — most notably and inescapably COVID-19 — affect everyone, Dr. Kraft, his producers, and his colleagues believe that less familiar and less publicized ailments and issues deserve the attention they’re often denied. That’s why the show has devoted episodes to sickle cell disease, to at-home treatment of diabetes, and to unheralded but vital developments in women’s health.

In a complicated and stressful time, Healthy Conversations seeks to make the delivery of health information as simple and convenient as possible. CVS Health seeks to improve American health: today, tomorrow, and always.

Results

The results are clear - CVS Health's Healthy Conversations podcast ranks in the Top 10% of all podcasts based on downloads. Thousands have listened to Dr. Daniel Kraft’s interviews and investigations, learning more about everything from today’s vaccines to tomorrow’s developments in oncology. American health care is complicated and frequently opaque; by providing information about treatments, trends, and preventative care, CVS Health’s Healthy Conversations podcast made a substantive contribution to public health and wellness. On a business level, Healthy Conversations served to make the CVS Health brand, already familiar to the vast majority of Americans, receive recognition for its innovation, approachability, and commitment.

Media

Video for CVS Health's Healthy Conversations

Entrant Company / Organization Name

The Podglomerate, CVS Health

Links

Entry Credits