Objectives

• Extend the Avatar franchise into the audio medium with the first official companion podcast from Nickelodeon
• Grow the Avatar audience while increasing affinity and sustaining engagement with the core fans of the franchise
• Bring forward diverse voices both in front and behind the mic that represent the Avatar franchise

Strategy and Execution

• Give fans unparalleled access behind the scenes of the franchise while creating a community that fosters in-depth conversations around all aspects of the Avatarverse, enabling fans to build a deeper connection with the IP
• Lean into the authority of the hosts Janet Varney and Dante Basco to drive brand recognition and subject matter expertise

Results

In just its first full month of production the show’s success is demonstrated by these highlights and key metrics: 

• Consistent appearances on the charts: 
  • Debuted as #2 TV & Film podcast on Apple Podcasts (retained spot in the top 20 since launch)
  • Ranked as #45 of All Podcasts on Apple Podcasts 
  • Debuted as #2 TV & Film podcast on Spotify 
  • Ranked as #5 Top Podcast on Spotify
  • Top 30 TV podcasts since launch on Podtrac

• Substantial audience growth since launch: [See Confidential section for stats]

Media