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THE 14TH ANNUAL SHORTY AWARDS

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Bitcoin Goes Pro

Entered in Data Visualization

Objective

To tell this multifaceted story for NYDIG—a Bitcoin company providing technology and financial service solutions for investors—Bloomberg Media Group created the “Bitcoin Goes Pro” digital immersive page in the classic visual style of the Bloomberg Terminal. Employing the Terminal’s signature high-contrast aesthetic and infographics to showcase NYDIG’s case for Bitcoin, the page’s white text on black screens and 28 pop-out charts and graphs highlight Bitcoin’s colorful history and how institutional investors are incorporating Bitcoin into their portfolios.

Strategy

To tell this multifaceted story for NYDIG—a Bitcoin company providing technology and financial service solutions for investors—Bloomberg Media Group created the “Bitcoin Goes Pro” digital immersive page in the classic visual style of the Bloomberg Terminal. Employing the Terminal’s signature high-contrast aesthetic and infographics to showcase NYDIG’s case for Bitcoin, the page’s white text on black screens and 28 pop-out charts and graphs highlight Bitcoin’s colorful history and how institutional investors are incorporating Bitcoin into their portfolios. 

“Bitcoin Goes Pro,” a single interactive page, includes a multitude of informative clickable popups that trace Bitcoin’s history and its growing use by retail and institutional investors, graph the cryptocurrency’s major events from 2010 to 2021 and identify Bitcoin’s unique characteristics that make it attractive to the institutional investors that NYDIG serves.

The page also highlights headline-grabbing moves by major companies, institutions and governments that have embraced Bitcoin, and—in a chart with brightly colored text that jumps off the black background—favorably compares Bitcoin’s astronomical value trajectory with the ho-hum growth of other asset classes.

Results

Using data from the Bloomberg Terminal, we created 28 charts, graphs and tables within a 6,600-word opus that told the story of the history of Bitcoin, the rise and fall of government currencies and how institutional investors are now using Bitcoin as an ordinary part of their portfolios. 

The project recorded almost 10 million impressions among the target audience. As evidence of its interest to viewers, the click-through rate of social media posts about the project exceeded our benchmark by 40%. The ads promoting the page exceeded our universal interaction rate benchmark by 107%.

Media

Entrant Company / Organization Name

Bloomberg Media Studios, Hyundai

Link