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Making Ryanair First Class

Entered in Long Form Video

Objective

The Points Guy UK YouTube channel is designed with the goal of entertaining, educating, and inspiring the current and next generation of travel-lovers. After a year of restrictions, lockdowns and grounded airlines, we wanted to use 2021 as a chance to get back in the sky and remind our community that flying was still an accessible, enjoyable and safe way to get around during the pandemic. 

Ryanair has the unfortunate reputation of being one of the UK’s worst airlines, but we wanted to show our YouTube community that with a few little additions you could turn your low-cost flight into a far more luxurious experience. While our content often services travellers who are used to flying with more reputable carriers, we wanted to make sure we were also catering to those who love budget travel.

Strategy

Ahead of filming, we mapped out various elements that would make flying with a budget airline a lot more appealing. Grabbing audience attention early is essential, so we started the video with Nicky Kelvin, Head of The Points Guy UK, changing into a tailored suit for his Ryanair flight. The video included useful recommendations such as purchasing a neck pillow and booking the biggest seat, but we also wanted to include sensational elements such as getting a limo to the airport and buying champagne on board.

Results

The video currently sits at 170,000 views along with 4,400 likes and 299 comments. We were delighted with the response from our community with many subscribers enjoying the change of pace from our usual videos flying in business class.

Media

Video for Making Ryanair First Class

Entrant Company / Organization Name

The Points Guy UK

Links

Entry Credits