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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

2021 REVOLT Summit x AT&T

Finalist in Live Events

Objective

The REVOLT Summit x AT&T is a three day in-person event, celebrating Black excellence and the importance of hip-hop in the primary cultural epicenter of Atlanta. Held November 11th - November 13 at the 787 Windsor, the Summit aimed to inspire, educate, and empower the next generation of Black leaders to build their dreams and take control of their future. The Summit included keynote discussions and master classes from notable talent, interactive workshops, competitions, a job fair, and more. The event brought artists, entrepreneurs, creatives and aspiring executives together to exchange knowledge while celebrating their love for Hip Hop.

Similarly, to the in-person activations of previous years, the 2021 Summit featured programming themed around hip hop’s influence on the current state of social and financial advancement for the Black community. Hip Hop fans enjoyed live viewings of REVOLT’s original series Assets Over Liabilities, where co-hosts and financial powerhouses Rashad Bilal and Troy Millings spoke with Chance The Rapper, as well as Big Facts, which featured Atlanta’s own Big Bank, DJ Scream, and Baby Jade for an exclusive conversation with the legendary Rick Ross. Young leaders enjoyed a variety of insightful panels such as “The Excellence Program Executive Chat” that highlighted the Combs Endeavor Excellence Program, and “For The Love of The A,” where Atlanta’s cultural curators Killer Mike, Offset and 2 Chainz discussed how the rising generation can use their voice to impact change.

Strategy

Coming off of successful events in 2019, the REVOLT Summit x AT&T was reimagined in virtual format for 2020. The 3rd Annual REVOLT Summit x AT&T’s goal was to come back bigger and better than ever before and return as a live experience.The REVOLT Summit x AT&T is a destination for consumers to leverage the connectivity that AT&T provides and the cultural connection of REVOLT as leaders in the Hip-Hop space.

This event is a cultural tentpole that reflects all assets of hip-hop and provides a place of access and inspiration for educating the next generation of young entrepreneurs, artists and creatives in the hip-hop industry.

This year’s REVOLT Summit x AT&T included three full days of learning and networking opportunities for changemakers. The Summit kicked off with the Welcome to Atlanta ceremony where Jeezy and DJ Ohso fired up the crowd, Mayor Keisha Lance Bottoms welcomed the Summit back to the community, and fans enjoyed special performances by Lil Yachty and hip-hop duo City Girls. The Summit made a lasting impact on the city of Atlanta as local officials joined Detavio Samuels, CEO of REVOLT, on-stage with an official proclamation that named November 11th as “REVOLT TV & Media Day.”

Hip Hop fans enjoyed live viewings of REVOLT’s original series Assets Over Liabilities, where co-hosts and financial powerhouses Rashad Bilal and Troy Millings spoke with Chance The Rapper, as well as Big Facts, which featured Atlanta’s own Big Bank, DJ Scream, and Baby Jade for an exclusive conversation with the legendary Rick Ross. Young leaders enjoyed a variety of insightful panels such as “The Excellence Program Executive Chat” that highlighted the Combs Endeavor Excellence Program, and “For The Love of The A,” where Atlanta’s cultural curators Killer Mike, Offset and 2 Chainz discussed how the rising generation can use their voice to impact change.

Throughout the weekend, attendees gathered for AT&T Office Hours, where over 50 mentors led one-on-one sessions anchored in educating, elevating and advancing the next generation of leaders. This unique opportunity was designed to empower and equip emerging professionals with personalized feedback on goal setting and navigating their own career path.

The REVOLT Summit x AT&T included a variety of talent performances, local artist activations, career fair, educational panels and networking opportunities curated for young leaders such as the following: Dream in Black Pitch Competition; Earn Your Leisure; Big Facts; 85 South Comedy Show and AT&T Office Hours.

Results

This year’s Summit exceeded the objectives set forth and continued to carry out REVOLT and AT&T’s ongoing efforts in propelling Black changemakers and supporting the next wave of cultural leaders. The REVOLT Summit x AT&T is committed to being a valuable source of knowledge and support for this underserved audience. The sense of positivity and empowerment felt at this event is a transformative moment both, personally and professionally, for many.

The success of the REVOLT Summit x AT&T was reflected in the 4B+ impressions generated across TV, Digital, Social, and PR. Nearly 10K social posts and 595 press placements captured the experience that impacted the lives of both attendees and viewers. The Summit had 3 days of nonstop hip-hop education, over 3,600 attendees, 110 big name Talent, 383 one-on-one Office Hour mentoring sessions, over 150 resumes received at the Career Fair and over 20 Black-owned businesses were supported.

Media

Video for 2021 REVOLT Summit x AT&T

Entrant Company / Organization Name

REVOLT, AT&T

Links

Entry Credits