ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

WWE Snapchat

Finalist in Snapchat Presence

Objective

The goals of WWE's official Snapchat Story are to provide a behind-the-scenes look at WWE's weekly action and give fans exclusive access to their favorite talent. With WWE's official Snapchat Stories, WWE fans can tap into Superstar interviews and backstage footage posted during many televised events. In addition, WWE aims to deliver some of the top highlights from the matches at countless live events each year by snapping video directly from ringside.

Strategy

WWE has social media producers stationed at every WWE event, which allows for the kind of exclusive access to WWE talent and in-ring action that you can't find anywhere else. Through our Snapchat Stories, WWE fans are essentially given a backstage pass, including on-camera match announcements, interviews and highlights.

When a WWE event is not taking place, our Stories continue to keep fans on the pulse with various fun segments hosted at WWE Headquarters, including merchandise unboxings, new WWE Shop product reveals, and a peek at uncovered WWE artifacts.

Leading up to WrestleMania 33, WWE was granted a special opportunity to partner with Snapchat and break new ground with the first-ever WWE Show on the Snapchat platform. Hosted by Cathy Kelley, this four-minute, WrestleMania-themed show kept WWE fans highly engaged with tons of original content, including exclusive comments from top-tier talent. Since then, Snapchat has prominently featured WWE Stories in its “Discover” section for pay-per-views and other marquee events.

On a daily basis, our passionate content editors develop a variety of creative Story ideas, then our design and video teams make those ideas come to life in vibrant fashion. The production that goes into each WWE Snapchat Story is a remarkable feat of teamwork, with the social, content, graphics and video teams (typically in groups of 4-5 editors) working cooperatively to weave together a compelling series of snaps.

Results

Media

Video for WWE Snapchat

Produced by

WWE

Link