ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

NOVA Now

Finalist in Podcast

Objective

As a trusted science brand and the most popular ongoing series of PBS, NOVA's team wanted to bring the science of the headlines into peoples' lives on an ongoing basis. Culminating from the popular video series produced on social media by NOVA (@novapbs) that showed strong social affinity with young audiences toward relevant and current science stories, NOVA Now was developed as an audio-first and longer-form narrative production to dive deeper into stories listeners may be following while unaware of the science and technology behind the biggest stories of the week.

Strategy

The series was produced in partnership with the award-winning team at PRX to bring high-quality sound design and expert interviewers into the weekly stores in the country's headlines, from the statistical science behind polling to how CRISPR was being used to fight the COVID-19 pandemic. Hosted by pediatrician and journalist Alok Patel, the podcast was very successful in bringing out the science stories behind the news that people care about, enriching not only the stories of today but of science and technology that are often overlooked. 

The podcast was published across platforms, including Apple Podcasts, Stitcher, Spotify, YouTube, and more, and featured scientists from diverse background to illustrate NOVA's PBS's dedication to diversity, equity, and inclusion in science communication.

Results

The pilot season for the podcasts was downloaded more than 230,000 times to date (Aug 2020-Jan 2021). In addition to stellar reviews across platforms, the podcast was featured in Editors Pick lists on Stitcher and has appeared on both "Top New Science" shows and "Top Science Overall" shows for Apple Podcasts.

Media

Produced by

NOVA/WGBH

Link

Entry Credits