Glitch - The Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 13th Annual Shorty Awards

Glitch

Finalist in Video Pre-Roll

Objectives

Confidential.

Strategy and Execution

Confidential.

Results

Confidential.

Media

Video for Glitch

Entrant Company / Organization Name

Critical Mass, AT&T

Links

Entry Credits

Valarie Carlson
Chief Creative Officer at Critical Mass
Frank Dattalo
VP, Executive Creative Director at Critical Mass
Christiaan Welzel
Group Creative Director at Critical Mass
Dimitri Kalagas
Group Creative Director at Critical Mass
Rance Randle
Creative Director at Critical Mass
Will Danilow
Creative Director at Critical Mass
Eric Jorgensen
Associate Creative Director at Critical Mass
Chantal Miyagishima
Copywriter at Critical Mass
Alice McCarthy
Art Director at Critical Mass
Amanda Kim
Copywriter at Critical Mass
Alexa Aguilar
Designer at Critical Mass
Julia Meade
Designer at Critical Mass
Will McKeown
Designer at Critical Mass
Alissa Hansen
EVP, Head of Production at Critical Mass
Executive Producer
Sydney Woodman at Critical Mass
Producer
Cale McArthur at Critical Mass
EVP, Client Partner
Stacia Parseghian at Critical Mass
SVP, Client Partner
Heather Livengood at Critical Mass
Amy Dyson
Account Director at Critical Mass
Bruna Schrickel
Senior Account Manager at Critical Mass
Joanna Mathews
Strategy Director at Critical Mass
Mike Ramirez
Delivery Producer at Critical Mass
Annick Froget
Delivery Producer at Critical Mass
Sujei Sierra
Lead Manager, Critical Mass at AT&T
Kaitlyn Motycka
Sr Performance Marketing Manager at AT&T