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Special Project

Special Project
From the 13th Annual Shorty Awards

Club Shay Shay

Finalist in Podcast


"Club Shay Shay" is a weekly podcast hosted by Shannon Sharpe, three-time Super Bowl Champion, Pro Football Hall of Famer and co-host of FS1’s flagship program “Skip & Shannon: Undisputed." Each week Sharpe sits down with an athlete, celebrity or entertainer to discuss their career paths and personal journeys. The podcast’s mission is simple: give today’s luminaries a place to talk openly about triumphs and failures on their rise to prominence, offering inspiration to listeners. Launched in September 2020, “Club Shay Shay” has already welcomed a slew of high-profile guests, including Snoop Dogg, Floyd Mayweather, Ice Cube, Travis Kelce, Chris Tucker, not to mention Shannon's brother and former NFL standout Sterling Sharpe.

Strategy and Execution

A former tight end for the Denver Broncos and Baltimore Ravens, Sharpe joined FOX Sports in 2016 as co-host of “Skip & Shannon: Undisputed” on FS1. With a quick wit, sharp fashion sense and his finger on the pulse of the cultural Zeitgeist, Sharpe moves easily between the worlds of sports and entertainment. A gifted interviewer, the podcast’s longform format allows Sharpe the opportunity to have genuine, meaningful and revealing conversations.  

“Club Shay Shay” is a multi-media podcast, available in audio and video formats on various platforms including Apple, Spotify, YouTube, Twitter and the FOX Sports app. New episodes are released as audio-only on Monday mornings, and video is published the following day. This rollout strategy was devised to tap into two different audiences, thereby maximizing the podcast’s reach.

Launching a podcast during the COVID-19 pandemic required the “Club Shay Shay” crew to pivot from their original production plan, building a state-of-the-art home studio from scratch, rather than a set on the FOX Sports lot in Los Angeles.


"Club Shay Shay" was named one of the top sports podcasts of the year by Spotify. The podcast’s YouTube channel was the fastest to reach 100K subscribers in FOX Sports' history, earning the program a YouTube Creator Award. In only 21 episodes (as of this submission), “Club Shay Shay” has 1M downloads, 60M video views and more than 350K YouTube subscribers.


Video for Club Shay Shay

Entrant Company / Organization Name

FOX Sports


Entry Credits