ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Club Shay Shay

Finalist in Podcast

Objective

"Club Shay Shay" is a weekly podcast hosted by Shannon Sharpe, three-time Super Bowl Champion, Pro Football Hall of Famer and co-host of FS1’s flagship program “Skip & Shannon: Undisputed." Each week Sharpe sits down with an athlete, celebrity or entertainer to discuss their career paths and personal journeys. The podcast’s mission is simple: give today’s luminaries a place to talk openly about triumphs and failures on their rise to prominence, offering inspiration to listeners. Launched in September 2020, “Club Shay Shay” has already welcomed a slew of high-profile guests, including Snoop Dogg, Floyd Mayweather, Ice Cube, Travis Kelce, Chris Tucker, not to mention Shannon's brother and former NFL standout Sterling Sharpe.

Strategy

A former tight end for the Denver Broncos and Baltimore Ravens, Sharpe joined FOX Sports in 2016 as co-host of “Skip & Shannon: Undisputed” on FS1. With a quick wit, sharp fashion sense and his finger on the pulse of the cultural Zeitgeist, Sharpe moves easily between the worlds of sports and entertainment. A gifted interviewer, the podcast’s longform format allows Sharpe the opportunity to have genuine, meaningful and revealing conversations.  

“Club Shay Shay” is a multi-media podcast, available in audio and video formats on various platforms including Apple, Spotify, YouTube, Twitter and the FOX Sports app. New episodes are released as audio-only on Monday mornings, and video is published the following day. This rollout strategy was devised to tap into two different audiences, thereby maximizing the podcast’s reach.

Launching a podcast during the COVID-19 pandemic required the “Club Shay Shay” crew to pivot from their original production plan, building a state-of-the-art home studio from scratch, rather than a set on the FOX Sports lot in Los Angeles.

Results

"Club Shay Shay" was named one of the top sports podcasts of the year by Spotify. The podcast’s YouTube channel was the fastest to reach 100K subscribers in FOX Sports' history, earning the program a YouTube Creator Award. In only 21 episodes (as of this submission), “Club Shay Shay” has 1M downloads, 60M video views and more than 350K YouTube subscribers.

Media

Video for Club Shay Shay

Produced by

FOX Sports

Links

Entry Credits