The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 12th Annual Shorty Awards

Wellness Mama Podcast

Finalist in Podcast

Objectives is an award-winning online resource and podcast for women and moms who want to live a healthier life. Our founder, Katie, along with a team of researchers and medical advisors, analyze a wide variety of health, parenting, and natural living topics and summarize the information in a clear and usable way. Our goal is to present practical tips, real food recipes, DIY beauty instructions, green cleaning tutorials, natural remedies, and other information to make your life better. Wellness Mama uses the combination of editorial content, podcasts, and videos to educate and entertain it’s growing audience. 

Katie created and the Wellness Mama Podcast to not only share her journey to handling her own health and creating a healthy lifestyle for her children but to create a community of naturally minded moms and families.  The Wellness Mama community has grown as many women and moms realized the uphill battle their children were facing and struggled with health problems of their own. For years, Katie shared DIY recipes and beauty tutorials and realized that many people are not going to have the time to make all of these products from scratch. was then created as a new way to affect change by turning the personal care market on its head and creating the first line of truly safe and effective personal care products for families. It’s the culmination of over a decade of research and testing.

Strategy and Execution

The team behind Wellness Mama is dedicated to providing up-to-date practical information and resources for moms. These resources are fact-checked by our editorial team and reviewed by our medical advisors for accuracy. The content is then distributed across three main formats: editorial, podcasts, videos. hosts the editorial blog content and links to the Wellness Mama Podcast, while videos are distributed through the Wellness Mama YouTube channel. utilizes the power of social media to help reach a growing audience of health-conscious moms and families. By engaging with the Wellness Mama community members directly, Katie is able to not only provide insight directly from her team but listen to the needs of other moms and families and answer questions and concerns in weekly content. 


For over 10 years, has established itself as one of the most highly-trusted and evidenced-based health and wellness websites for women and moms. With over six million digital connections (1.8 million website visitors per month and over 5.8 million social followers), this is also one of the largest online communities for women. 


Entrant Company / Organization Name

Wellness Mama


Entry Credits